Live GTM Diagnostic
Find where revenue is leaking.
Score your funnel and your GTM health in one place. Then get the top-3 things to fix this quarter.
Start from a preset
Load typical numbers, then tune to your business.
Funnel Metrics
Top-of-funnel through free-to-paid conversion.
Revenue Metrics
Monetization, retention, and expansion economics.
Annual Revenue at Risk
$0
MRR if you fix Expansion
$0
from $45,000 today
Total projected annual loss across acquisition, activation, conversion, retention, and expansion vs. PLG benchmarks.
Funnel drop-off
Visitors through paid — solid is you, dashed is benchmark.
Visitors20.0k
Signups300−99%
Activated60−80%
Paid2−96%
Current At benchmark
Leaks by Impact
Ranked by dollar impact against PLG benchmarks.
- Expansion8.0% of MRRvs20% benchmarkAnnual$0
- Retention4.0% monthly churnvs≤2% benchmarkAnnual$0
- Acquisition1.5% signup ratevs3% benchmarkAnnual$0
- Conversion4.0% free-to-paidvs8% benchmarkAnnual$0
- Activation20.0% activatedvs30% benchmarkAnnual$0
Priority FixBiggest leak: Expansion · $64,800/yr
Introduce seat-based or usage-based pricing tiers and trigger upgrade prompts when accounts hit 80% of plan limits.
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